100% Creative Solutions

Caesars

+ launch project+
client
Caesars
services
Web, App, Hotel Booking
Industry
Hospitality
date
2019

Caesars Entertainment Corporation is targeting outbound Chinese tourists and domestic Chinese Americans who mainly engage their daily workspace via WeChat, a social platform with nearly 800 million average daily users. By leveraging Caesars’ social marketing strategy, AIMPressive built an in-app social site that provides 10 hotel properties in a hotel booking system. It creates a fairly large amount of analytical users’ data and content performances.

introduction

Challenge

Caesars Entertainment is creatively reinventing loyalty programs and turning them from cost centers into tools for driving customer engagement and building brand loyalty.

design thinking

We converge at the core of leading loyalty programs through a mobile solution: One of the prime factors separating winning and losing brands going forward will be loyalty programs that use digital spaces as a bridge to learn about followers and provide them with satisfying consumer experiences.

solution

  1. HBSi Hotel Inventory Integration
  2. Technology Strategy & Planning
  3. Application Development
  4. Customer Analytics
  5. Content Measurement
  6. Customer Engagement Solutions
  7. Mobile Solution Content Consulting
  8. Customer Support Services

results

The Hotel Booking Solutions built for CaesarsEntertainment are available on Web, WeChat OA, WeChat Mini-Program, and Mobile Site.

gallery

Some of our works

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don't just take
our words >

Caesars is well positioned as the only U.S. company to offer WeChat hotel booking and digital payment, allowing us to capture a larger share of the growing leisure travel market.

Bruce B.
Vice president of international marketing
Caesars