100% Creative Solutions

Toyota

+ launch project+
client
Toyota
services
Web, WAP Gamification Development
Industry
Automobile
date
2022

A gamification application is developed to engage Toyota dealer users with fun and vehicles' daily knowledge.

introduction

Challenge

Toyota USA would like to have their dealers get knowledge of Toyota vehicles, technologies, safety features, and more. How to engage the users and encourage them to participate, proactively learn and get their skills sharp is challenging.

design thinking

The idea of embedding the gamification elements, encouraging peer competition, and giving winner incentives is created and added to the application developement.

solution

In a Jeopardy!-style game, players attempted to get the highest scores by answering as many questions correctly within the allotted time.

results

A trivia-based tournament brought awareness to Toyota’s partnership with the Olympic Games and Paralympics and Toyota’s mobility message. In the Online Finals, the first-place ties from each region were invited to play against each other and go for the gold in each league.

gallery

Some of our works

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our words >

this was a huge undertaking to effectively replace the previous 3rd party trivia platform with one built and managed “in-house”. I am truly amazed each day as we continue to ideate and you make those ideas a reality.

Kevin R.
Mobile Digital Strategy
Toyota